Library
Skills and builds, in one place.
Free skills your AI agent can load, and write-ups of how Ashleah Wilson built things with AI. Everything here is public.
Builds · 2
- BuildChief of staff12 November 2026
How I built an AI chief of staff that drafts my day and never sends a thing
We run a multi-partner consultancy, and none of us has ever had a chief of staff.
By Ashleah Wilson - BuildAI Marketing Bench12 November 2026
How I built a library of 34 marketing skills for AI agents (and proved each one works)
I spent 25 years in marketing, and I didn't trust a single AI skill I downloaded.
By Ashleah Wilson
Skills · 36
- SkillOutboundv3.2.1
Reach out
Drafts B2B prospecting outreach, including cold and warm emails, LinkedIn connection notes and DMs, follow-ups and short sequences, for a named contact, an account, a list or a buying signal.
MIT - SkillOutboundv1.2.1
Handle reply
Handles replies to B2B prospecting outreach.
MIT - SkillOutboundv1.2.1
Competitor intel
Builds a competitor profile and a sales battlecard from material the user supplies, such as saved competitor pages, pricing pages, review excerpts, win/loss exports and call notes.
MIT - SkillOutboundv1.2.1
ICP
Builds and maintains the ideal customer profile and buyer personas from evidence (brand memory, a customer list or CRM export, win/loss and call notes) and writes a points-based scoring rubric another skill can apply to a…
MIT - SkillOutboundv1.2.2
Build list
Builds a scored prospect account list from data the user already has, such as CRM or database CSV exports, directory or event attendee exports, and lists of URLs.
MIT - SkillOutboundv1.2.2
Map contacts
Maps the buying committee at one target account from information the user supplies, such as a saved team page, an org chart, CRM contacts, a LinkedIn export, call notes or job postings.
MIT - SkillMarketing Auditv1.2.2
Marketing audit
Audits a company's marketing from its website and public footprint and returns a scored Marketing Health report (0–100, graded A–F) across positioning, acquisition, conversion, brand and measurement, calibrated to the business…
MIT - SkillMarketing Auditv1.2.1
Positioning deep dive
Runs a positioning deep dive on a company's website and writes a positioning report with the three findings that matter most, quoted evidence for each, two or three rewritten hero headlines and subheads built only from facts on…
MIT - SkillMarketing Auditv1.2.2
Acquisition audit
Audits how people find a business, from its web pages and writes an acquisition report that leads with the three findings that matter most and a 48-hour / 2-week / 3-month plan.
MIT - SkillMarketing Auditv1.2.2
Conversion audit
Audits a website's conversion paths page by page from saved pages and returns a conversion report with the three findings that matter most, a 48-hour / 2-week / 3-month plan, a short test backlog (hypothesis, change, metric) and…
MIT - SkillMarketing Auditv1.1.3
Brand audit
Audits how a company's brand shows up in words across the pages and channel pieces supplied (site pages, posts, emails, newsletters) and writes a brand report with the three findings that matter most, a 48-hour / 2-week / 3-month…
MIT - SkillMarketing Auditv1.2.1
Measurement audit
Audits what a website can actually measure and returns a measurement report that leads with the top three findings, a 48-hour / 2-week / 3-month plan, a tracking plan (events, their parameters, which are conversions, where each…
MIT - SkillBrandv1.2.1
Brand memory
Sets up and maintains a brand memory, a brand/ folder of small plain-text files (offer, audiences, positioning, proof, voice, claims, competitors, senders, rules) where every fact carries a source and a status, so every other…
MIT - SkillBrandv1.2.1
Brand voice codify
Builds or updates a brand's voice guide (brand/voice.md, the brand-memory format) from evidence, such as samples of its best writing, examples it dislikes, before-and-after edits a founder made to drafts, and feedback like "we…
MIT - SkillBrandv1.1.1
De-slop
Removes what makes writing read as AI-generated, from empty claims and borrowed rhetorical moves down to stock words, without inventing a single detail, and catches the overcorrections (fragments, one-line paragraph stacks,…
MIT - SkillBrandv1.5.1
Brand voice gate
Checks a draft before it ships and fixes it in two passes, first removing what makes writing read as AI-generated or generic, then applying the brand's own voice, words, channel rules and approved claims from brand memory, and…
MIT - SkillContent Opsv1.2.1
Content brief
Turns a content request (a topic, a goal, a rough idea or a campaign need) plus brand memory into a brief a writer or another skill can work from, saved in briefs/ in the format content-qa-gate later checks the finished piece…
MIT - SkillContent Opsv1.2.2
Content QA gate
Runs the last check on a finished content piece before it's published, such as a blog post, landing page, newsletter or article, and returns a verdict (Publish, Fix first, or Hold) with every problem located and a concrete fix.
MIT - SkillContent Opsv1.2.1
Editorial review cycle
Runs the review loop on a content draft between writing and publishing.
MIT - SkillContent Opsv1.2.2
Content audit
Audits an existing content library (blog posts, guides, landing pages) from what the user supplies, such as a CSV export of URLs with metrics, a sitemap or a folder of the posts, and decides for every piece whether to keep,…
MIT - SkillContent Opsv1.2.1
Email sequence
Writes lifecycle email sequences for people who opted in or are customers, including welcome and onboarding series, nurture after a lead magnet, trial-to-paid, re-engagement, post-purchase, event follow-up and newsletters.
MIT - SkillContent Opsv1.2.1
LinkedIn content
Writes LinkedIn posts for a named person or a company page from the user's own material (a point of view, a story they tell, a result, notes from a call or talk) as a single post, a short series or a carousel outline.
MIT - SkillPaid Adsv1.2.2
Google Ads audit
Audits a Google Ads account from CSV exports (campaigns, keywords, search terms, ads, conversion actions, settings), or read-only through a connected Google Ads tool, and returns a scored report (0–100, graded A–F) with the top…
MIT - SkillPaid Adsv1.2.2
Google Ads build
Builds a Google Ads search campaign ready to import, or rebuilds one from a Google Ads audit's fixes list.
MIT - SkillPaid Adsv1.2.1
Meta ads audit
Audits a Meta (Facebook and Instagram) ads account from the Ads Manager and Events Manager exports the user supplies (or read-only from a connected tool) and returns a scored report (0–100) that leads with the top three findings…
MIT - SkillPaid Adsv1.2.1
Meta ads build
Builds a Meta (Facebook and Instagram) ad campaign ready to load, or rebuilds one from a Meta ads audit's fixes list, or checks and fixes existing ad drafts.
MIT - SkillTeam Opsv1.2.1
Skill author
Turns work that went well into a reusable Agent Skill that meets the Bench Standard, and checks an existing skill folder before it's shared.
MIT - SkillTeam Opsv1.2.1
AI workload map
Maps a marketing team's work to who or what should do it, from what the user supplies (a task inventory, job descriptions, a time log or survey, process docs, the tools in use).
MIT - SkillTeam Opsv1.2.1
Campaign intake
Turns a messy campaign request (an email, Slack thread, meeting notes or half-filled form) into a structured intake saved in intake/, covering objective and the business result it serves, audience matched to brand memory, offer,…
MIT - SkillTeam Opsv1.2.1
Approval routing
Works out who has to approve a piece of marketing before it goes out, in what order and by when, and tracks where it stands.
MIT - SkillTeam Opsv1.2.2
Agency brief
Writes the brief a company sends to an outside agency, freelancer or contractor, and reviews what comes back.
MIT - SkillClaims & Compliancev1.2.2
Claims review
Reviews marketing material (web pages, ads, emails, decks, social posts, packaging and labels) for claims substantiation.
MIT - SkillClaims & Compliancev1.2.1
Accessibility review
Reviews the HTML of a marketing web page, landing page or HTML email for accessibility against WCAG 2.2 level AA, and returns a recommendation with every issue tied to its success criterion, the exact element and a concrete fix.
MIT - SkillClaims & Compliancev1.2.1
Disclosure check
Checks marketing content for the disclosures it needs and whether each one is clear and placed where a reader will see it, then gives the exact fix text and placement.
MIT - SkillSearchv5.2.0
NoW Search Visibility Audit & Growth Roadmap: SEO · GEO · AEO
Audits any website for SEO, GEO (getting cited by ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Claude) and AEO (featured snippets, People Also Ask, voice), then builds a growth roadmap: an AI Visibility Score out…
CC BY 4.0 - SkillChief of Staffv1.3.0
AI Chief of Staff
An AI chief of staff for a leader: morning briefs, meeting prep, meeting-to-actions, a commitment ledger, and a weekly review, grounded in files the leader controls.
MIT